Sourcing & supplier vetting
We identify and qualify factories across Zhejiang, Jiangsu and Guangdong - and work only with suppliers we have visited, audited and know personally.
Hangzhou, China · Buying office for European retail
From Chinese factories to European shelves.
eLite Hangzhou is the procurement partner for retail chains and promotional distributors: we scout the right factories, secure quality and EU compliance, and deliver shelf-ready merchandise at the right cost.
Direct factory access
EU compliance files per SKU
One contact in Europe
Container consolidation
- Competitive
- Innovative
- Responsive
- Integrity
- Excellence
- Sustainability
Who we are
A buying office built for organized retail
We are based in Hangzhou, at the heart of the Yangtze River Delta - one of the densest manufacturing regions in China. Our team combines years of export experience with a clear understanding of how European retail buyers work: promotional calendars, target price points, quality expectations and compliance requirements.
We act as an extension of your buying team - with factories we know personally and transparent cost breakdowns. No middlemen between you and production.
- Direct factory pricing, with a transparent cost breakdown
- A compliance file for every SKU - CE, GPSR, REACH as applicable
- One accountable contact from sampling to delivery
- Product visuals and data ready for your campaign material
Hangzhou · Zhejiang
In the middle of the Yangtze Delta manufacturing belt
Services
What we do for your categories
End-to-end procurement: from supplier scouting to the container at your distribution centre.
Product development & sampling
From your brief to counter-samples and the golden sample - including private label, custom specifications and packaging development.
Quality control
Inline and final inspections with AQL sampling, plus laboratory testing coordinated with accredited third-party labs.
Compliance & documentation
CE marking, GPSR (EU) 2023/988, REACH and packaging rules: we assemble the technical file so your products enter the EU without surprises.
Logistics & consolidation
Mixed containers, consolidated shipments and the Incoterm that fits your distribution model - FOB, CIF or delivered to your DC.
Campaign & calendar support
We plan production around your promotional calendar, so seasonal collections land in time for the flyer - not after it.
Categories
What we source
Core hardlines and general merchandise programs for retail chains and promotional campaigns.
Lighting
Lamps, LED strips, luminaires and portable lighting for retail programs, developed with full CE documentation.
Electrical material
Wiring accessories, cable management and installation material for home, DIY and professional ranges.
Air movement
Pedestal, table and tower fans, air circulators and ventilation for seasonal and everyday assortments.
Small appliances
Kitchen, home and personal care appliances developed to your specifications and target price points.
General merchandise
Seasonal collections
Christmas, summer, Easter and back-to-school programs developed around your promotional calendar.
Home & living
Decoration, storage, lighting accessories and everyday household products at retail-ready price points.
Garden & outdoor
Planters, tools, camping and leisure items for seasonal garden centres and DIY corners.
Textile & soft goods
Kitchen textiles, cushions, blankets and accessories - from stock programs to custom collections.
Leisure & sport
Fitness accessories, outdoor play and travel goods with the certifications your market requires.
Promotional & private label
Entry-price products and branded lines developed for flyer campaigns and loyalty programs.
Don't see your category? Ask us - chances are we already know the right factory.
Process
How we work
A five-step path from your brief to the goods at your warehouse.
01
Brief & feasibility
You share targets, price points and volumes. We reply with honest feedback on what is achievable.
02
Sourcing & quotations
We approach qualified factories and return comparable quotes with transparent cost breakdowns.
03
Sampling & approval
Counter-samples until the golden sample is approved, signed and archived as the quality reference.
04
Production & QC
We follow production, run inspections and assemble the compliance file for every SKU.
05
Shipping & delivery
Consolidation, export documents and delivery to your warehouse or distribution centre.
We speak the language of buyers
Prices aligned with your price architecture. Documentation that passes your compliance desk. Deliveries that match your promotional calendar. We work with retail chains and promotional distributors across Europe - as one accountable partner on the factory side.
Let's build your next program
Tell us what you are planning - a seasonal collection, a promotional line, a new category to test. We will come back with feasibility, indicative prices and a timeline.
Office
Hangzhou Elight Optoelectric Co., Ltd
Office 502, Block T2, UK centre EFC,
Cangqian Street, Hangzhou, China